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Let me give you an example. Now New London is not a city, it tells people it is, but no, its more a larger compact town. Hartford, Providence, Bridgeport, New Haven, those are Cities. Now in New London, there is a proportional amount of younger people, these youngsters have fallen in love with movies like, Fast and Furious or Tokyo Drift. (You know the movie type, 4 cars racing alongside a tractor trailer truck , the bottom of the trailer box is even with the steering wheels of the cars, then all of a sudden the cars dive under the truck, a much altered reality truck, yeah, those types of movies).
Anyway, the youngsters are going out buying smaller foreign cars, putting mufflers on them so they sound like angry high pitched bean farts. They are also buying decals for the rear windows, because that is what the movie racers do.
You know what, let me tell you a quick story, today I had a meeting with a rep from a California based engine and chemical supplier. The Rep is from Japan, as we walked out of the Recon department he pointed at the back of a Scion.
He said, "You see that emblem, you know what it means?"
I told him I didn't,
He said, "All the Kids are putting those are their cars because they think it looks cool, it looks bad, you don't want one of those on your car, because those kids just don't know".
I asked, "What's wrong with the sticker?"
he said, "Nothing is wrong with that sticker if you just got your driving learners permit, that's what that sticker means, in Japan it lets the people around that car know that that person is a new driver and give them room". "It's a Rookie sticker".
He then said, "Don't tell them though, this way when they think they are cool, you can laugh at them."
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| These are all Rookie Stickers |
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